Journal
Short writing from engagements—naming rules, false cliffs, retention artefacts, and honest scope.
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Name events for intent, not for widgets
A button label will change. The user intent behind the tap usually will not.
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False cliffs in conversion paths
A missing step event can invent a drop-off the product never caused.
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KST cohorts and identity drift
Day-one retention can move when clocks and user IDs move—not when the product does.
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What measurement office hours actually cover
Expect clearer instrumentation decisions—not a managed dashboard service.
