Application analytics
Conversion Path Trace
Walk one critical path on real devices and repair the measurement breaks that invent false drop-off.
₩3,250,000 · 10 business days
When a conversion report and the product team disagree, instrumentation is usually the quiet cause. Missing steps, client-only fires, and identity resets between web and app invent cliffs that never happened in the product.
We pick one revenue-critical path—signup, trial activation, purchase, or onboarding completion—and walk it while watching the live event stream. Every silent miss is logged with reproduction notes and a fix recommendation.
Deliverables include a corrected path definition, a release QA script, and a short memo separating product issues from measurement noise.
Typically included
- Device walkthrough of one critical path
- Corrected step definitions
- Release QA script
- Gap classification memo